Attention is fragmented across platforms from Google and marketplaces to Instagram and TikTok. This session explores how builders are creating content and campaigns that stop the scroll, drive qualified traffic, and better differentiate new construction from the resale market. Learn how leading brands are highlighting the unique advantages of new homes to create stronger engagement and more effective demand generation across digital channels. 

Winning Discovery: in the AI Age

As AI reshapes how consumers search, discover, and evaluate homes, builder websites have become more important than ever. This session explores how leading builders are optimizing websites, SEO, content strategy, and digital discovery to improve visibility, capture demand, and convert buyers.